Web Design Mauritius

Types of Website Design

There are many different platforms to choose from when putting together your website design. Web design languages or platforms include ASP, ASP.NET, PHP, Java, Flash and HTML. There are also other forms of website design such as Cold fusion web design and SHTML website design. An individual or a company has to consider what [...]

Web Design Mauritius

Introducing your Website on “WWW”

Web Pages and Websites can be stationary pages, or can be programmed to be dynamic pages that mechanically adapt content or visual appearance depending on a variety of factors, such as input from the end-user, input from the Webmaster or changes in the computing environment. With the growing specialization within communication design and information technology fields, [...]

Web Design Mauritius

Web Design

Web Design! The design of hypertext presentations of contents that are delivered to an end-user throughout the World Wide Web by means of a web browser or other web enabled software like Internet television clients, micro logging clients and RSS readers. It is an anthology of information about a particular issue or theme. Designing a [...]

Graphic Design Mauritius, Web Design Mauritius

Arkis Data Launchs Blog

Arkis Data Ltd, based in Harbor Front Port Louis, has set its mission to revolutionize the web in Mauritius. The way is still very long ahead, but with the team that we have and the objectives set, we will not be letting down so easily and will you will soon be hearing from us. Wish [...]

Graphic Design Mauritius, Web Design Mauritius

Arkis Data Launchs Blog

Posted on 20 September 2008

Arkis Data Ltd, based in Harbor Front Port Louis, has set its mission to revolutionize the web in Mauritius. The way is still very long ahead, but with the team that we have and the objectives set, we will not be letting down so easily and will you will soon be hearing from us. Wish you very best of luck and prosperity in your business.

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Website Stuff

Keyword Optimization

Posted on 01 June 2009

Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine optimization. Unfortunately, it’s also one of the things people tend to spend too little time on. They think up a few keywords quickly, optimize their pages a bit and then submit them to the engines. This usually results in not-so-good rankings under keywords that are poorly related to the site in question. Before you start optimizing your site for the search engines, you should spend some time in figuring out exactly what keywords, or what key phrases, you are going to target. Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required.

All that you have to do is to sit down in front of your PC/Laptop open up a text editor in one window and the site in another. Read through the first page of the site. When you have read it, start to think. What is this page about? Which of the words that appear in the document describe the contents of the page accurately? What kind of words or phrases would someone use if he was using a search engine and trying to find documents like this? When you have found the answers to these questions, write down the words and the phrases you have come up with. It doesn’t matter if the list becomes too long, as you can always remove some of the excess words later.

When doing keyword optimization simply select one or two medium-popular keywords or phrases per page. These are the main targets, and start to optimize heavily for them. Subsequently squeeze a few less common phrases and words into the body text, hoping that they will help the page to come up on some obscure multi-word searches. Repeat this process for every page on your site. You should be able to create an individual, distinct list of keywords for each page. The different lists should not “compete” with each other; instead each should cover different areas. This does not however mean that there shouldn’t be any similarities between your lists - it’s perfectly OK to have some, but the lists shouldn’t be 100% identical. It is better to have 20 good listings on different search terms than 20 good listings on the same one.

So, now you have the list ready. The next thing would be to go to Overture’s keyword suggestion tool and type in the different keywords and phrases you’ve come up with. The tool will tell you how many times each keyword and each phrase was searched at Overture during the last month. It won’t tell you exactly how popular different words are, since the statistics contain only the searches executed at Overture, but it will give you a general idea. Because Overture’s data is not always 100% accurate, you may also want to visit WordTracker. The service is not free, but the trial option offers a chance to search for good keywords without having to pay a dime. By using both Overture and Word Tracker and comparing what they think about the popularity of different keywords, you should be able to separate the words people search for from those that are rarely used.

If some of the words you were planning to select aren’t commonly used in searches, you might want to consider dropping them from your list. If other words look like they are used quite a lot, then it might be a good idea to consider adding them. But remember to…Keep the search engine optimization process in mind! By now, your list is probably pretty full of very competitive, single-word terms such as “songs” or “design” or “laptops” or whatever. Scratch them. This might sound harsh, but if you’re a novice, you have no chance of achieving a top listing under such terms. Even many professionals tend to avoid them, as they are extremely competitive. There are hundreds of thousands of sites targeting them and even with excellent search engine optimization skills; they are very tough to conquer. What you should do is to contract it down a little.

However, think about different variations of these popular keywords. If you were originally thinking about the keyword “design”, how about “web design with your country name” or “website design/graphic design”? These terms would be, not easy, but easier to rank well under. It is far better to be in the top 10 for a search term with medium usage than to rank 500th for a heavily used term. Select key phrases that do get searched, but that aren’t too competitive. You might also want to target common misspellings, if some of the keywords related to your site are often spelled wrong. Finally, you should have completed your keyword optimization process and now possess a pretty good list of medium-popularity keyword phrases for each of your pages.

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Website Stuff

CSS

Posted on 01 June 2009

HTML has offered many ways of altering the appearance of text. Web Developers have been able to create headings, bold text, and text in italics and so on. With these tools, it has been easy to emphasize important words and ideas by making them stand out from the rest of the content. Naturally, search engines have also noticed these features. They know as well as we do those headings and bolded words usually tell a lot about the contents of the page. So, they’ve adjusted their algorithms to place more weight on a word that appears in a heading, or in bold, than to one that just appears in the body text.

For a designer, the matter in which search engine algorithms work can be a problem. Search engines may like H1-sized headings, but many visitors consider them to be ugly. As long as the content of your pages has any effect on their ranking, there will always be a conflict between what search engines and users want. These issues are usually solved by cloaking the page, which enables the designer to show one design to search engines and another to humans. However, cloaking takes plenty of work and sometimes money. If only minor visual changes are required to please both parties, a simpler solution would seem sufficient.

What is CSS?

As the Internet has developed, HTML has received an add-on called Cascading Style Sheets. This new language opens the possibility of altering the visual representation of pages without the use of HTML. While search engines still do not understand CSS very well, nearly all browsers support it to some degree.

Although CSS doesn’t offer the same flexibility and protection as cloaking, it is well-suited for making small design changes. However, an overwhelming majority of browsers understand CSS; most of them do not support all of its features. To avoid nasty surprises, it is best to check your pages in almost all available and most used browsers. As more recent versions of these browsers have better CSS support.

There are some “legal” things that can be done with CSS, build layout or to slightly adjust the size of headings and body text. Search engines consider the techniques which are known as spam, and it probably may ban a website if choose to use them. Using CSS to cheat the engines isn’t safe - it’s just somewhat safer than doing it with the traditional HTML method.

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Web Development

Website Development and SEO

Posted on 25 May 2009

Optimising shopping carts have become an important part of website design if you want to have your website positioned high in the search results. Ensuring that your products website pages URL strings are correctly named compliments the website optimisation process. The search engine spiders will be able to understand what products you offer and favor your website in the natural listings as opposed to your competition.

One of the main factors in assisting your website to getting to the first pages of Google is website development. To develop your website regularly by adding new relevant content that is unique about new products or services is great for the search engine spiders as it keeps them coming back to index your website and keep up to date with your products and services. Website development is the process that continues once your website design has been completed and uploaded. When you access new web pages to your website there are techniques and website structure techniques that can be used to ensure your site is strongly equipped with the tools to compete in the top listings on the major search engines.

  • HTML web design
  • ASP web design
  • PHP Web design Database website design
  • Dynamic web design
  • E-commerce website designs

Factors that have to take into consideration when trying to setup trading online are:

  • Which platform are we going to use; PHP, ASP, HTML, Java or Flash?”
  • Which website design company should I use for the web hosting?”
  • Most important of all, “How can I get the correct website design?”
  • After all the website design is the core to the success of your online marketing and web design also plays a key part in your online identity.
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Website Stuff

Put Yourself In Your Client’s Shoes

Posted on 14 May 2009

Have you ever sat down and really spent some time surfing throughout your own company website? Are there any broken links? Are you happy with the functionality and the graphical interface? Is it easy to navigate and find the services or products that you are looking for? Well, if you haven’t done this, we strongly suggest that you do. You could be losing tons of customers simply because your website is not up to par with today’s standards and does not appropriately deliver the valuable sales information that potential customers are looking for.

It may give a tricky impression at first, but try to put yourself in your customer’s shoes and take a long look at the message that your website delivers to the public. Pretend that you are a potential customer and it’s your first time ever visiting your company website. Let’s start by visiting the home page. Does it contain “sticky” content that is visually and mentally appealing? That is, does it have what it takes to keep today’s savvy consumer clicking through your site. Customers are getting more and more knowledgeable about the Web as time passes by, and their time is extremely valuable.

They are accustomed to getting what they want and when they want it. If they aren’t impressed right from the get-go, they will simply move on to the next company, in search of the product or service that your website could not provide. Your home page is a VERY significant, if not the most important, part of your overall website. Take the time to figure out exactly what your customers are looking for and make it readily available on your home page, or at least have a prominent link to the product or service in plain sight. Try to create headlines that grab the viewer’s attention and make them ask for more.

Next, make sure that your website navigation is clean and user-friendly. If you have buttons that lead the user into a dead-end corner of your site with no way out, then you have major problems to correct. The website user should never have to use the “Back” button in their browser to navigate. If they get lost, they will leave your site.

Your product or service pages should be informative and lead the customer to a course of action. Those pages should steer the customer into purchasing online, calling you directly or requesting more information or a custom quote. Make sure that your phone number, preferably a 1-800 number, is visible on every page of the website, therefore lowering the path of resistance to making a sale. Also, be sure that the rest of your contact information is easily accessible. That includes your phone number, address and/or a contact form or email address to reach you. We have seen many websites that do not post an address or phone number, leaving the potential client feeling weary about the company’s credibility.

Last but not least, if your webmaster or web design firm lacks the skills to produce a visually appealing site with strategically planned content and functionality, then hire someone that is able to do that. It will pay off in the end!

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Website Stuff

Website Sitemap

Posted on 14 May 2009

A site map is a complete catalogue of all sections of a site, with short descriptions of every section. It should be easy to use for making quick searches to find needed information and for moving through your site’s links. It should be a complete map of a website, if such is possible.

Site maps are compulsory for website to obtain a high position in search systems, because search systems highly rate sites which have a site navigation map.

A site map should contain the following

  • A short annotation to the site, in which fundamental keywords will be used in text links to main pages of your site standard navigation panel, where all other links to all pages in the site will be located.
  • A well-conceived site map should lead to all site nodes. In this way you will get higher priority in when searching the system.

Basic Advice on the Creation of Site Maps

A site map should communicate with the design of the site. Departing from the common conception a site map, as from any other identical document, does not give your site its full measure of attractiveness, and even to the contrary can unnecessarily frighten away users.

The use of graphics elements during the creation of a site map is not desirable. Lately most users surf the Web by sites in the Internet in the mode which excludes graphics images. For this reason the presence of graphics as navigation elements in your site map will not be considered very helpful, as they will not function for all users, and the map will be merely a rudimentary representation of your creation. Ideally, therefore, a site map should look the same in all web browsers, for all website visitors.

The map’s structure should associate to the hierarchy of the site itself. For the structure of a site map it is desirable to use headers and lists. The use of tables makes this process much more difficult.

It is desirable to place the link to your site map on the main or first page of your website and to make it in such a way that the user could, if necessary, quite easily use it. The user should not stop for one second to think about what he should do, when he doesn’t know what to do further after landing on your website.

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Website Stuff

Benefits of SEO

Posted on 01 May 2009

A higher search ranking is what many website owners dream of. What they don’t realize is that by optimizing their site for the search engines, if done correctly, they can also optimize it for their site visitors. Therefore, this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren’t there trades-offs that need to be made between giving search engines what they want and giving people what they want?

Keyword research carried out Before you even begin building your website, you should carry out keyword research to identify which keyword phrases your site should target. Using publicly available tools such as Word tracker, you can discover which keywords are searched for the most recurrently and then specifically target those phrases. Doing keyword research is also critical for your site’s usability. By using the same keywords in your website that web users are searching for in search engines, you’ll literally be speaking the same language as your site visitors.

For example, you might decide to target the phrase, “web design”, as your website does in fact do website design. Keyword research would certainly show you that web users are actually searching for, “web design” (think about it - have you ever searched using the word, “WEB DEVELOPMENT”, when you want to look for web designing companies?). By placing the phrase, “web design” onto the pages on your website, you’ll be using the same words as your site visitors and they’ll be able to find what they’re looking for more easily.

200 word minimum per page Quite simply, search engines love content - the more content there is on a page the easier it is for search engines to work out what the page is actually about. Search engines may struggle to work out the point of a web page with less than 200 words, ultimately penalizing that page in the search rankings. In terms of usability, it’s also good to avoid pages with very little content. A page with less than 200 words is unlikely to contain a large amount of information, so site visitors will undoubtedly need to click elsewhere to find more detailed information. Don’t be afraid to put a reasonably large amount of information on to a page. Web users generally don’t mind scrolling down anymore, and provided the page provides mechanisms to aid it shouldn’t be too difficult for site visitors to locate the information that they’re after.

100kb maximum HMTL size If 200 words is the minimum page content size, then 100kb is the maximum, at least in terms of HMTL file size. Anything more than this and search engines may give up on the page as it’s simply too big for them. A 100kb HMTL file will take 20 seconds to download on a 56k dial up modem, used by three in four UK web users as of March 2004. Add on the time it takes for all the other parts of the page to download, such as images and JavaScript files, and you’re looking at a highly un-user-friendly download time!

CSS used for layout The website of Juicy Studios saw a six-fold increase in site visitors after switching from a table-based layout to a CSS layout. Search prefers CSS-based sites and is likely to score them higher in the search rankings because: The code is cleaner and therefore more accessible to search engines, important content can be placed at the top of the HTML document and there is a greater density of content compared to coding. Using CSS for layout is also highly advantageous for usability, as it leads to significantly faster download times.

Meaningful page title If you know anything about search engine optimization you’ll know that search engines place more importance on the page title than any other attribute on the page. If the title adequately describes the content of that page then search engines will be able to more accurately guess what that page is about. A meaningful page title also helps site visitors’ work out where they are, both within the site and the web as a whole. The page title is the first thing that loads up, often quite a few seconds before the content, so a descriptive, keyword-rich page title can be a real aid to help users orientate themselves.

Headings and sub-headings used Search engines assume that the text contained in heading tags is more important than the rest of the document text, as headings summaries the content immediately below them. Headings are also incredibly useful for your human site visitors, as they greatly aid scanning. Generally speaking, we don’t read on the web, we scan, looking for the information that we’re after. By breaking up page sections with sub-headings that effectively describe the content beneath them, scanning becomes significantly easier. Do be sure not to abuse heading tags though. The more text you have contained in heading tags within the page, the less importance search engines assign to them.

Opening paragraph describes page content That search engines love content has already been established, but they especially love the first 25 words or soon each page. By providing an opening paragraph that adequately describes the content of the rest of the page, you should be able to include your important keyword phrases in this crucial area. As web users, whenever we arrive at a web page the first thing we need to know is whether this page has the information that we’re after. A great way to find this out is to scan through the first paragraph, which, if it adequately describes the page content, should help us out.

Descriptive link text Search engines place a lot of importance on link text. They assume that link text will be descriptive of its destination and as such examine link text for all links pointing to any page. If all the links pointing to a page about widgets say ‘click here’, search engines can’t gain any information about that page without visiting it. If on the other hand, all the links say, ‘widgets’ then search engines can easily guess what that page is about. One of the best examples of this in action is for the search term, ‘miserable failure’. So many people have linked to George Bush’s bio using this phrase as the link text, that now when miserable failure is searched for in Google, George Bush’s bio appears top of the search rankings!

As web users, we don’t generally read web pages word-for-word. We scan them looking for the information that we’re after. When you scan through text you can’t take any meaning from the word ‘click here’. Link text that effectively describes its destination is far easier to scan and you can understand the destination of the link without having to read its surrounding words.

Frames avoided Frames are quite an old-school technique, and although aren’t as commonplace as they once were, do still rear up their ugly head from time to time. Using frames is one of the worst possible things you could do for your search engine ranking, as most search engines can’t follow links between frames. Even if a search engine does index your pages and web users find you through a search engine, they’ll be taken to one of the pages within the frame. This page will probably be a content page with no navigation and therefore no way to navigate to any other page on the site! Frames are also disadvantageous for usability as they can cause problems with the back button, printing, history and bookmarking. Put simply, say no to frames!

Quality content provided This may seem like a strange characteristic of a search engine optimized website, but it’s actually crucial. Search engines, in addition to looking at page content, look at the number of links pointing in to web pages. The more inbound links a website has, all other things being equal, the higher in the search rankings it will appear. By providing creative, unique and regularly updated content on your website, webmasters will want to link to you as doing so will add value to their site visitors. You will also be adding value to your site visitors. Eventually, optimizing your website for both search engines and people needn’t be a trade-off. With this much overlap between the two areas, you should simply be able to have a website that web users can find in the search engines, and when they do find it, they can find what they’re looking for quickly and professionally.

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