Why does a company need a website?

Many companies think that it’s not important for them to have a website. The questions that rise are: Why do we need a website? Why do we need to pay for a website when there are no profits gained? But all wrong! No matter what the size of your Company a professionally designed website can both bolster and in many cases help describe or develop the Company’s corporate image.  Having a professional website is the best way to:

1. Improved the Corporate Image
2. Improved the Customer Confidence
3. Increased Sales Margins

Improved Customer Confidence

Nowadays, when a consumer is searching for a new product or service, they tend to use both traditional like: newspapers, adverts, yellow pages, telephone etc and newer are web and email methods in the search. Even though the majority of prospective customers of small businesses will still use the customary methods, for finding a suitable company, many will then progress to look at the Company’s website to investigate whether their needs will be fulfilled, whether the price is right, and perhaps more importantly, whether they like to look of the company. By combining both traditional and newer methods, your Company can exploit these tendencies, and given a well designed website, provide the prospective customer with the right signals to turn them into a paying customer, and with the right website into a standard customer of your Company.

Increased Sales…The Company will be able to increase the conversion ratio, of prospective customers, into paying and repeat customers. A well designed website, is not only a pretty face for the Company, it is an essential part of the success and future of the Company in the 21st Century.

How do Arkis Data Ltd design and develop a website?

If you ask Arkis Data Ltd to design and develop a website for your Company, we will begin by gathering information from you. The more information you can provide the better the resultant website. This will ideally include information such as letterheads, sales brochures, business cards, and any other materials that help define the nature of your business.

Once we have this material, our designers will input all relevant information into various computer systems, and pull them together to produce a website visual. This will simply be a graphic that shows the proposed design of your Company’s new website, which will enable you to verify whether or not the proposed design suites you and your Company.

If approved, our developers will then take this design, together with textual information which will be incorporated into the website and build a test system. Once complete, this will enable you to see what the website looks like on a web browser, and whether all the content and visuals are to your liking. If again you are satisfied with the test system, we will purchase for you, a domain name (www.YourCompany.co.uk or www.YourCompany.com) which you will choose, then to complete the process the test site will be placed on a live server, and linked to your new domain name. Your new website is now live!

Nevertheless, at this stage it is not a simple matter for people to find your Company’s new website. To facilitate this we will submit your new website to a large number of search engines and web directory like “http://www.google.com”, which will help people searching the net find your new site. There is a time lag between, submitting a new site and the site appearing on the search engine. This lag can be anything between a few weeks and several months.

To increase the chances of your site being viewed by the most people possible, at the earliest possible opportunity we offer to include a Links page on your site. This page can both include links to other sites of your choosing, but more importantly will include links to other sites Arkis Data Ltd has developed. The benefit to your Company comes in that when we list sites on your Links page, we will also list your site on the Links page of the other sites we have developed.

This will enable the company to get visitors directly from other websites that we have developed, and more importantly, links pointing to your website will greatly help the chances of your website being listed both quickly and getting high rankings on the majority of search engines.

Final Touches

To conclude, it is up to the Company to help itself. It is significant that once the Company’s website is up and running, a responsible one should spend a little time in promoting the website. For instance, adding the web address to all letterheads, business cards, brochures, advertisements, signs, vehicle livery, and anywhere the Company’s name is likely to be seen.