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Search Engine Optimisation


SEO is an abbreviation for search engine optimization; it is used to describe the process designing a website in a way that it will appear higher in search engine rankings. A website that's optimized for search engines can reap huge benefits on to the website and as well as the business. Characteristically, the earlier a site appears in the search results list, the additional visitors it will receive from the search engine. SEO may target dissimilar kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website first and foremost involves editing its content and HTML coding to equally amplify its significance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to portray web site designs, menus, content management systems and shopping carts that are easy to optimize.

A supplementary class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

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